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How Customer Testimonials Increase Conversions (Infographic)

Customer testimonials are an effective marketing method you must be taking advantage of. Not only do they build and develop connections with your audience, but they also help boost your brand reach and drive conversions. But that's not all.


Better performing landing pages


Nearly 75% of businesses struggle to find the best way to optimize their landing page. From long landing pages to A/B testing to including navigation bars and eye-catching graphics and much more, there is one key component you're probably overlooking.


Videos on landing pages can increase conversions by 86%.


In fact, 87% of marketers use videos in some form to promote their business. Why? It's an effective marketing method. By adding a video to your landing page, you increase conversations because you're showing your product and know-how while also offering a more memorable experience.


Better email open rates


The average email click rate is around 2.69%. It goes without saying that that's not an impressive stat. However, when including a video in your email, you boost CTRs up 65%. Now that's impressive, but it doesn't stop there.


When you create an amazing video, you need your email message to get opened otherwise it's nothing more than a wasted opportunity. This is why you need to let your subscribers clearly know that they can watch a video in your email. MediaPost reported that when marketers use the word “video” in their email subject line, open rates went from a mere 7% to 13%.


Better social sharing


To truly be successful on social media today, you must be sharing visual content. Why? It helps you stand out in the crowd. In fact, the statistics prove visual content is more than 40 times more likely to be shared on social media platforms than other types of content.


Better ROI with video content


51.9% of marketers said that video was the best type of content with the best ROI. The best videos to positively impact your ROI include "How to" videos, product demonstration videos, explainer videos, and interviews with expert videos.



Talk to the experts at Voice of Customer On-Demand to effectively and effortlessly execute your own Voice of Customer Marketing program.

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